Click to see details of A Profitable Love Affair

“a brand building masterclass”
Fiona’s NEW book is out now!

CLICK HERE for details of A Profitable Love Affair and to BUY the book

Are you ready to (re)discover the mojo?

Let me introduce myself—I’m Fiona Davis, and I help businesses build great brands.
Thank you for checking in with The Brand Inspiration Co.

My proven approach, developed over twenty years at board level in customer facing businesses, gives a renewed sense of purpose, values and beliefs. Working with me re-energises and excites the spirit, the swagger, and the confidence of you and your teams, to really connect with your customer. I believe my approach is powerful enough to make the difference between winning and losing in your marketplace. Here’s the evidence:

  • In Early Learning Centre, a business turnaround from a £7m loss to a £10m profit from the principle of ‘enriching the lives of children’
  • In Wallis, a step up to a retailer seen as standing out from a ‘me too’ high street
  • In BHS, a 20% increase in sales for the target-product category
  • In Ann Summers, fearlessly ‘selling orgasms’ rather than lingerie and toys, saw the business rediscover its mojo, big time

My approach is based on an apparently simple concept—the ‘why’, the ‘what’ and the ‘how’. But I’ve found it can reliably persuade the hearts and minds of businesses, their stakeholders, their boards, their teams and their customers to unite in their passion for and belief in the brand with compelling results. Whether you’re just starting out with a brilliant business idea or you’re a well-established brand needing a profitable makeover, my approach can work for you.

My personal style is insightful but empathetic and energetic. I’ve motivated and inspired whole-business teams in top companies to belief-driven action. I’ve mentored and coached individuals, entrepreneurs and small businesses on the path to greatness. I’ve led the transformation of highly commercial brands to achieve qualitative and quantitative shifts in business performance, and we’ve had a lot of fun on the way.

Whatever the nature of the transformation required, I know that I and my network of expert collaborators have the potential to add significant value to your business. Tell me about the success you want to achieve, and I’ll help you discover (or rediscover) the mojo of your business or brand, for an exciting future.

If you’re ready for an informal chat by phone or over coffee about your brand or business, choose the PINK button to send Fiona a message. If you’re not ready to talk quite yet, click BLUE to learn more about Fiona’s approach and how it could work for you.

“Fiona really changed our brand. Her work that produced our brand essence ‘Fearlessly Unleashing Sexual Confidence’ has helped to create our vision, to make every woman in the world feel like the sexiest woman in the world.”
Vanessa Gold — MD, Ann Summers

“Fiona’s work on the ELC brand transformed the customer experience with the motivating principle of  ‘Enriching the lives of children’. All parents want to give their children the best start in learning and life, and putting play at the centre of our thinking contributed hugely to the turnaround of ELC.”
Mike France — ex-MD, Early Learning Centre

A dynamic step forward for the business, the work led by Fiona allowed us to get even closer to our customer, to develop our relationship with her, and to continue to build on the very special position of the Wallis brand in the marketplace.”
Pat Burnett — ex-MD, Wallis

“Fiona really changed our brand. Her work that produced our brand essence ‘Fearlessly Unleashing Sexual Confidence’ has helped to create our vision, to make every woman in the world feel like the sexiest woman in the world.”
Vanessa Gold — MD, Ann Summers

“Fiona’s work on the ELC brand transformed the customer experience with the motivating principle of  ‘Enriching the lives of children’. All parents want to give their children the best start in learning and life, and putting play at the centre of our thinking contributed hugely to the turnaround of ELC.”
Mike France — ex-MD, Early Learning Centre

A dynamic step forward for the business, the work led by Fiona allowed us to get even closer to our customer, to develop our relationship with her, and to continue to build on the very special position of the Wallis brand in the marketplace.”
Pat Burnett — ex-MD, Wallis

“Fiona really changed our brand. Her work that produced our brand essence ‘Fearlessly Unleashing Sexual Confidence’ has helped to create our vision, to make every woman in the world feel like the sexiest woman in the world.”
Vanessa Gold — MD, Ann Summers

“Fiona’s work on the ELC brand transformed the customer experience with the motivating principle of  ‘Enriching the lives of children’. All parents want to give their children the best start in learning and life, and putting play at the centre of our thinking contributed hugely to the turnaround of ELC.”
Mike France — ex-MD, Early Learning Centre

A dynamic step forward for the business, the work led by Fiona allowed us to get even closer to our customer, to develop our relationship with her, and to continue to build on the very special position of the Wallis brand in the marketplace.”
Pat Burnett — ex-MD, Wallis